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Behind the Scenes: First Round of Fit Sessions at And Comfort


As many of you know, fit is of utmost importance for a well-designed piece of clothing. So when our first fit samples of our collection came before the holidays, we couldn’t wait to have women try them on!

How a Fit Session Works

Traditionally, a fit session is a meeting where a fit model will try on initial samples from the factory and provide feedback on the overall fit and look of the garment. A factory sample is used to drape and check the visual appearance of the garment on a fit model. It typically takes several iterations of this process in order to get the fit of a garment correct. For most brands, fit sessions are done with just one size 16-18 fit model. However, we wanted to gather more fit feedback than the traditional fashion brand and involve the community in the process, so we invited women to our office in San Francisco to help us fit our first set of samples - here, we share what a fit session at And Comfort looks like.

Step 1: Taking Body Measurements and Fit Feedback

The purpose of the meeting is to make sure the fit of the garment is as close to perfect as possible. To kick off a fit session, we record body measurements - starting with standard measurements like the bust and waist, and moving into more detailed measurements like shoulder width, forearm circumference, natural waist position, etc. These body measurements give us context to work with as we work on adjusting the fit later in the session. 

Did you know that even a simple piece like a t-shirt requires at least 12 points of measurements to make?

Taking more than just the standard body measurements is also crucial to making sure the fit of a garment is perfect - did you know that even a simple piece like a t-shirt requires at least 12 points of measurements to make? It’s important to remember though, that fit is just as much an art as it is a science. While these measurements give us a great starting point to work with, the feel of the garment is just as important. This comes from asking questions like "How does it feel when you sit?", and "Is there enough room in the arms when you move around?".

Example of Detailed Body Measurements taken
In the process of pinning back excess fabric

Step 2: Recording Style Feedback

In addition to fit, we also want to see if the style of the garment is working as intended. Our pieces are designed to be versatile and comfortable - and the garment should reflect that spirit of ease and comfort when worn. And though there’s nothing more timeless than a pen and sketchpad, oftentimes fitting the garment on a real person makes all the difference and highlights design considerations that we never would have noticed on paper. For example, our t-shirts initially included bust darts, but we found that the darts took away from the relaxed drape of the t-shirt, so we removed them for the next iteration of samples.

Example of fit notes taken

Step 3: Mini-Photo Shoot After Fit Session

After all the feedback is recorded, we love doing a mini-photoshoot outside of the office! Our office is in the Dogpatch, a formerly industrial neighborhood in SF that is now full of creative energy - from beautiful coffee shops to artist lofts, we’re lucky to have an abundance of options when it comes to photoshoot spaces.

Aquila wearing our pima cotton tee
Fun photoshoots outside the office

After reviewing the notes from the fit session, we submitted a set of fit comments and changes to the factory. Now that we’ve spent several iterations adjusting the size for the mid-point size in our range, our technical designers will regrade the measurements for the other garment sizes accordingly. For the next round, we will receive a sample in every size, which will allow us to fit on all sizes in our range.  

If you’re interested in being a fit model for us, please email us at - we’d love to hear from you! We’re based in San Francisco, but will be doing pop-up events in other cities soon.